Job Title: Senior Digital Marketing Manager
Location: Cincinnati
Employment Type: Full-time
Reports To: Chief Operating Officer
Job Summary: We are seeking an experienced and detail-oriented Digital Marketing Manager to join our team. The successful candidate will be responsible for managing our digital advertising spend, overseeing content creation, and implementing marketing strategies to optimize our online presence. This role includes handling ad budgets across multiple platforms, coordinating with content creators, and ensuring the effective execution of our marketing campaigns.
Key Responsibilities:
- Ad Spend Management:
- Oversee ad spend on Meta platforms.
- Manage ad spend on Google Ads.
- Allocate and optimize ad spend on Connected TV (CTV) advertising.
- Content Creation:
- Coordinate with content creators to produce engaging emails and organic social media posts
- Manage monthly content refreshes, landing page maintenance, and incorporating third-party data.
- Implement and oversee click bot prevention strategies.
- Budget and Savings Management:
- Effectively manage ensuring all campaigns are executed within the budget.
- Campaign Analysis and Reporting:
- Monitor and analyze campaign performance across all platforms.
- Prepare detailed reports on ad spend, ROI, and overall effectiveness of marketing campaigns.
- Provide recommendations for optimizing future campaigns based on data-driven insights.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field.
- 3+ years of experience in digital marketing, with a focus on ad spend management.
- Proven track record of managing budgets and optimizing ad spend across multiple platforms.
- Strong analytical skills and the ability to interpret complex data sets.
- Excellent communication and organizational skills.
- Proficiency in digital marketing tools and platforms, including Meta, Google Ads, and CTV advertising.
Benefits:
- Competitive pay based on experience.
- Professional development opportunities.
- Collaborative and dynamic work environment.
Application Process: Interested candidates should submit their resume, a cover letter detailing their experience, and examples of previous marketing campaigns they have managed to ErinHuff@Youglowmedspa.com
Job Types: Full-time, Contract
Pay: $61,282.00 - $78,000.00 per year
Benefits:
- Flexible schedule
- Health insurance
- Paid time off
Schedule:
- 8 hour shift
- Monday to Friday
Education:
Experience:
- Marketing: 3 years (Required)
Ability to Commute:
Ability to Relocate:
- Loveland, OH: Relocate before starting work (Required)
Work Location: In person