Bethesda Gardens Phoenix is seeking a full-time Director of Sales & Marketing. The Director of Sales & Marketing is responsible for development and execution of a Marketing Plan that includes outside sales, inside sales, public relations, media and consumer communications.
Essential Functions
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Maintains census budget goals on a monthly basis.
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Provides relationship sales and customer service philosophy to prospective residents and family members to obtain census budget goals.
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Develops and maintains relationships with physicians, discharge planners, social workers and community organizations to increase referral base.
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Conducts community outreach and territory management in the market as defined by the community.
- Provides individualized sales tours, ongoing follow-up, and closing for all interested guests. Responsible for meeting weekly and monthly sales activity goals.
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Communicates daily with the Community Leadership Team regarding the sales process, admissions, and community outreach.
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Coordinates all admissions with the Community Leadership Team.
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Maintains sales board and sales reports on a weekly basis and communicates census development daily to management.
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Maintains sales database providing ongoing updated information to residents, inquiries, contacts, referral sources, advertising and center events.
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Reviews Enquire LEADS Reports on a weekly basis to identify weakness, manage follow-up and proactively close sales.
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Completes annually and executes ongoing strategic marketing plan and advertising plan.
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Completes a competitive analysis bi-annually.
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Coordinates with the Home Office, designated vendors, and referral websites for advertising, media buys, and marketing promotional collateral.
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Conducts on-going sales training with the Community BackUp Team on the sales process, individualizing tours and procedures for after-hour tours.
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Communicates with residents, families, visitors and employees in a positive manner following the our Core Values and Mission.
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Maintains confidentiality of residents personal information in and out of the community and protects and supports residents rights.
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Plans, executes, and maintains marketing and sales budget and spend-down.
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Maintains a professional appearance and demeanor that encourages a positive, nurturing environment for the residents, families, vendors and guests.
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Ensures adequate daily coverage for meal service by communicating with the Culinary Services Director and/or Host/Hostess, to include taking resident orders for meals, providing drink refills according to residents’ / guests’ requests, assists with the cleaning, resetting and preparation of the dining room in-between mealtimes.
- Performs all other duties as assigned or required.
Managerial Breadth/Scope of Job:
There is no direct supervisory responsibility unless there is a Marketing Assistant within the community. However, the Director of Sales & Marketing must work closely with other department leaders to ensure an easy transition of all admissions and tour schedules.
Knowledge/Skills/Abilities
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Proven knowledge of sales and marketing strategic planning.
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Excellent oral communication and interpersonal skills for meeting with potential residents, family members, physicians, social workers, discharge planners, employees, and managers.
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Knowledge and use of sales CRM, Excel Spreadsheets, Microsoft Word, Outlook, and PowerPoint.
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Excellent written communication skills for assistance in development of Community newsletter, brochures, letters to referral sources, and other opportunities that may arise.
- Must possess a current State Drivers License and excellent driving record.
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Demonstrates a SERVANT heart and attitude by following our Mission Statement.
Education and Experience:
Education: Bachelors Degree in Business with a Marketing emphasis or proven equivalent experience preferred.
Experience: Minimum two years of experience in successful marketing of an assisted living facility or similar background.
Working Environment:
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Position requires driving to outside referral sources offices during all seasons of the year.
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Position is 60% outside calls and 40% office time.
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Position requires ability to lift 10-pounds frequently.
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Position requires sitting, driving, walking, and standing for long periods of time based on activity being performed.
Applications accepted on an ongoing basis until the position is filled.