A marketing analyst's primary role involves researching market conditions across local, regional, or national areas to assess the potential sales of a product or service. In this capacity, marketing analysts diligently gather information about competitors and explore various marketing and distribution strategies.
Responsibilities:
- Provide informed guidance to business units and stakeholders on local, national, and international market dynamics that impact product and service sales
- Collaborate with legal teams to address complex issues such as copyright infringement and equitable royalty sharing with external producers and distributors
- Develop pricing strategies that align organizational objectives with customer satisfaction, ensuring competitive positioning in the market
- Direct recruitment, training, and performance evaluations for marketing and sales staff, overseeing their daily operations
- Analyze financial aspects of product development, including budgeting, expenditures, research and development funding, and ROI and profit-loss projections
- Formulate and execute marketing policies, working closely with advertising and promotion managers to promote products and services effectively
- Identify, develop, and evaluate marketing strategies based on a deep understanding of establishment goals, market dynamics, and cost structures
- Negotiate contracts with vendors and distributors, establishing robust distribution networks and refining distribution strategies
- Utilize sales forecasting and strategic planning to drive product, line, or service sales, closely monitoring market trends and business developments
Skills/ Experience:
- A minimum of 5 years of hands-on experience with Salesforce Marketing Cloud. Additionally, familiarity with Data Cloud (1+ years preferred) demonstrates a broader understanding of data-driven marketing
- Exhibit exceptional verbal and written communication skills
- Demonstrate strong negotiation skills-an ability to find common ground, build consensus, and drive positive outcomes in business interactions
- Ability to prioritize customer satisfaction through attentive service and interpersonal skills
- Capability of effective time management as well as ability to work autonomously and efficiently manage tasks
- Possession of solid understanding of marketing principles, including methods for showcasing, promoting, and selling products or services
- Ability to develop marketing and pricing strategies to ensure alignment with organizational goals and market dynamics
- Familiarity with media production, communication techniques, and dissemination methods is essential for crafting impactful marketing campaigns
Education:
- Bachelor's degree in marketing or equivalent training required
- 5+ years of experience in marketing field
Location: Remote ( Bay Area, CA)
Role type: Contract 5 Month Position
Expected hours: 40 per week
Benefits:
- Dental insurance
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Retirement plan
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
Application Question(s):
- Do you or will you in the future require any sponsorship to work in the US?
Language: