About Adams Clinical and the Senior Performance Marketing Specialist Position:
Adams Clinical, a research site specializing in psychiatric and neurological drug testing, is seeking a Senior Performance Marketing Specialist. The Marketer will be responsible for digital lead generation including configuring ad campaigns and sign-up forms, analyzing performance, implementing improvements, and reporting performance metrics. The position offers significant opportunity for advancement at a fast-growing company, and the chance to work closely with executives in one of the departments most important to the company's growth.
Description:
- Continually optimize evergreen campaigns related to clinical trials
- 20% of time media buying (launching and editing Meta and Google ads, ensuring proper lead import/attribution in Salesforce CRM)
- 50% of time analyzing performance and implementing improvements
- 20% of time reporting performance on a weekly and monthly cadence, meeting with Chief Revenue Officer to plan upcoming lead volume and cost performance goals
- 10% of time trying new digital marketing channels outside of Meta and Google
- Outsourced design agency available to design ads and landing pages
Requirements:
- Relevant bachelor’s degree, quantitative background preferred (engineering, economics, finance/accounting, physical sciences, math)
- Prior media buying experience including configuring ad campaigns in Meta and/or Google ads manager platforms
- Prior experience designing and optimizing landing pages, lead forms (comfortable installing marketing pixels and conversion events etc)
- Prior experience with performance marketing analysis e.g. cohort analysis based on lead age or platform, LTV:CAC or contribution margin, A/B testing
- Prior experience optimizing conversion rates of multiple stages of sales funnel
- SEO experience preferred
- Meta/Google Ads Certifications preferred
- Ability to work full-time in-office in Watertown, MA; possibility for hybrid office/remote schedule after 3 months
Compensation:
$85-$115k/year starting salary with benefits (health/dental/vision insurance, 401k with employer matching). Equity compensation possible after first year.
Job Type: Full-time
Pay: $85,000.00 - $115,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Parental leave
- Retirement plan
- Vision insurance
Schedule:
Ability to Relocate:
- Watertown, MA 02472: Relocate before starting work (Required)
Work Location: Hybrid remote in Watertown, MA 02472