Minimum Educational Qualifications
BA/BS or master’s degree in marketing, management information systems, computer science, business, or equivalent working experience.
Other qualifying requirements:
- 5+ years of experience working in the MarTech IT landscape;
- Strong analytical and logical thinking ability, with advanced skills in Excel, pivot tables, charting, and databases.
- Ability to produce technical documents like system requirements specifications (SRS) and system design specifications.
- Advanced ability to develop and update technical design specifications, diagrams, flowcharts, architecture documents, and deployment plans.
- Experience integrating MarTech systems with other software applications, databases, and APIs.
- Working knowledge of software engineering, software development, solution architecture and implementation of medium to large scale systems across multiple platforms.
- Experience with customer data management platforms, data governance, and knowledge of data privacy regulations (e.g., GDPR, CCPA).
- Ability to communicate findings to technical and non-technical stakeholders, support decision-making processes, and present complex technical information clearly.
- Experience with Agile delivery processes and methodologies.
- Excellent analytical and creative problem-solving skills.
- Strong organizational skills, time management, portfolio prioritization, and accountability.
- Excellent listening, interpersonal, written, and oral communication skills.
Other desirable job-specific skills:
- Prior experience with data visualization, data modeling or BI tools.
- Skilled in evaluating the competitive landscape, identifying compelling solutions, analyzing technologies, and assessing the importance of emerging platforms and tools.
- Familiarity with SQL, system diagrams, Jira/Confluence, and data modeling.
- Understanding technical and system integration aspects across various platforms:
- CRM systems (such as Salesforce, HubSpot, Zoho, etc.)
- Personalization Engines (e.g., Dynamic Yield, Evergage, Adobe Target, etc.)
- CDPs (Treasure Data, Segment, Tealium, Optimove, etc.)
- VoC platforms (e.g., Medallia, Qualtrics, SurveyMonkey, etc.)
- Chatbots and Virtual Assistants
- Analytical and attribution tools (such as Google Analytics, Adobe Analytics, Mixpanel, etc.)
- Loyalty systems, rewards, and recognition programs (such as Epsilon, Annex Cloud, etc.)
- Zero-party data management and loyalty program integration
- By leveraging your technical expertise and business acumen, you will play a critical role in ensuring the successful implementation of technical solutions that align with business objectives and drive customer growth.