Medical Consulting Group, LLC, is seeking a full-time Digital Marketing Specialist to join our Creative team. We’re seeking an innovative, analytical, digital marketing enthusiast who is ready to support our continued growth and performance in social media.
Job Description:
Provide inventive and intelligent perspective and implementation of a variety of Digital Marketing practices including paid search, online business profile management, display advertising, and social media advertising.
General Job Duties:
- Help client accounts grow by curating creative and copy for each social media post and advertisement along with scheduling monthly deployment timelines/plans
- Ensure all client accounts are checked daily to reply to comments and reviews and monitor page growth to make calculated decisions
- Analyze campaign performance and compile and present detailed reports with proactive insights
- Implement on-going A/B and user experience testing for ads, placements, and landing pages
- Work with web development and design to create dynamic landing pages
- Work closely with content development teams to implement and consistently optimize content
- Collaborate and support traditional media team to develop cohesive approaches to digital marketing strategies
- Manage monthly campaign expenses while working within designated budgets and provide spending recommendations
- Ability to respond to publicly posted reviews, both negative and positive, in a professional manner
- Maintain consistent messaging across SEO, SEM, and Social Media ad channels
Qualifications:
Qualified candidates will have 2-3 years of experience with a passion for digital marketing. Strong working knowledge of PPC and SEO best practices with the ability to analyze performance data and compose insightful reports for clients and internal teams.
Required Skills and Technologies:
- Account management and linking (Facebook, Instagram, LinkedIn, Google)
- Google Analytics
- Google Reviews
- Google My Business and other business directory listings
- Google Maps and other map listings
- Google Search Console (Webmaster Tools, PageSpeed Insights, Console Insights)
- Google Ads Keyword Planner Tool and Google Trends
- Research Tools (Ex. SEMRush, Raven, Moz, Yoast)
- Google Ads
- Bing Ads
- Facebook for Business
- LinkedIn Ads
- Microsoft Clarity
- Basic knowledge of WordPress content editing
- Strong knowledge of search engine algorithms and ranking strategies
- Enthusiastic, flexible, and creative problem solver with excellent attention to detail
- Excellent communication skills
Preferred Skills and Technologies:
- Google Ads Certified
- Google Analytics Certified
- Working within CMS Frameworks
Benefits & Compensation:
- Competitive compensation based on experience
- Generous paid time off
- Comprehensive health insurance coverage including medical, dental, and vision
- Health Savings Accounts (HSA’s) or Flex Spending Accounts (FSA’s)
- Life and Disability
- Retirement benefits with company % match
Job Type: Full-time
Benefits:
- Dental insurance
- Flexible schedule
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Referral program
- Retirement plan
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
Education:
Ability to Commute:
- Springfield, MO 65804 (Required)
Work Location: In person