Position at a Glance:
You will be part of a global team responsible for the in-house management of paid search. You will help develop strategies and execute day to day tactics to increase marketing-generated pipeline across Oracle products. In the Paid Search Manager role, you will be responsible for delivering regular reports, analysis and insights to measure and improve marketing program effectiveness. You will manage budgets including spend forecasts; manage keyword builds and audits, campaign testing promotion execution, and daily bid optimization. This role reports to the Paid Search Director.
This position will be tasked with:
- Extensive hands-on-keyboard experience planning, managing and executing strategies, including working in Google Ads and Microsoft Ads on campaign setup, optimization, and budget management
- Establishing the testing roadmap, including set-up, execution and results/rollout
- Keyword analysis, including keyword forecasts, expansions, search query reports, utilizing trending tools and aligning with brand teams to support focus initiatives.
- Copy creation including working with the product teams to maintain voice and setting a cadence for refreshing/testing copy
- Delivering against demand-gen KPIs
- Translate business objectives for key products into Paid Search strategy
- Collaborate with other digital teams including Paid Social/Programmatic/Direct, SEO and analytics
- Provide business intelligence and best practices by delivering weekly/monthly reporting as well as improved reporting automation & insights
- Maintain vendor relationships to stay educated on new opportunities, betas/alphas
- Understand in depth account set up, tracking, execution and implementation of strategies and testing
Career Level - IC3