Overview:
Bazooka Candy Brands (BCB), is seeking a Senior Associate Brand Manager for our New York City headquarters. With iconic brands including Ring Pop, Push Pop, Bazooka Bubble gum, & Juicy Drop, BCB is one of the leading manufacturers & innovators of non-chocolate confections in the US. The Senior Associate role is on the E-Commerce marketing team which drives e-commerce development across the confectionary portfolio, a strategic priority and fast-growing area for BCB. Make your mark in a dynamic company with small hands-on teams working to innovate and create the future of candy in a collaborative, fast-paced environment.
Responsibilities:
Role & Responsibilities
Reporting to the Director of E-Commerce Marketing, the Senior Associate Brand Manager will make tangible contributions to Bazooka Candy Brands through:
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Strategically create and execute plans to ensure efficient & effective use of resources to meet revenue & profit targets
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Working closely with media agency and retail partners to run digital advertising campaigns (search, etc.)
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Working closely with agency partners and internal brand/graphics teams to create enhanced content, seasonal content refreshes and photography
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Working with customer service representatives to address product issues
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Manage product changes and updates, ensuring content matches latest shipments
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New item set up with new retail partners
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Competitive monitoring
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Developing and executing end-to-end launch strategies, from conceptualization to implementation
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Evaluate market and competitive trends, consumer insights and ideate with sales team to develop new e-commerce product ideas
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Working closely with cross-functional teams and vendors to launch new products and creating a strong launch strategy
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Support Director in executing market research studies to drive insights to further enhance business efforts
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Monitoring & analyzing business performance for internal e-commerce team and management reports
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Contributing to creating the vision & strategy for cross-portfolio e-commerce
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Manage monthly budget
Qualifications:
Skills & Abilities
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Demonstrated track record of digital advertising, search and content development
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Proficiency in organic search strategies and tactics specific to Amazon
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Experience in designing and implementing test and learn strategies in ecommerce
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Skilled in leading agencies to craft effective messaging and creative assets for e-commerce
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Strong analytical skills with the ability to interpret data and generate actionable insights , preferably through Amazon’s platform
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Strong project management skills, with the ability to organize, prioritize, and execute tasks efficiently to meet deadlines
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Strong interpersonal & communication skills to drive alignment across the organization, including senior management
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Driven to stay updated on industry trends and new features on Amazon, fueled by a natural curiosity for continuous learning.
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Strong financial understanding including costing, budget, and P&L management.
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Strong bias for action
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Passion for your business
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Strategic thinking
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Problem identification/solving
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Strong cross-functional leadership
Education/Experience
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4+ years digital marketing experience required.
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2+ years CPG marketing
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Kid-focused, Confectionary, or Snack Food experience a plus
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E-commerce/Amazon experience a plus
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Bachelor’s degree required
Salary Range
$100,000 - $115,000