Marketing Specialist for an In-House Position
An exceptional opportunity awaits to make a significant impact within our brands. We are actively seeking a SR Marketing Professional to join our team and play a pivotal role in fostering our company's growth and success. If you possess a genuine passion for digital marketing and have experience in social media management, content creation, written and team management as well as a keen eye for marketing trends, we encourage you to apply.
The SR Marketing professional will be responsible for overseeing the entire marketing department, managing all aspects of our marketing strategy from digital marketing to content creation, and from product launches to video reviews. The ideal candidate will have a strong background in various marketing disciplines, exceptional leadership skills, and a proven track record of successful marketing campaigns.
Key Responsibilities:
- Department Leadership:
- Lead and manage the marketing team, providing guidance, support, and development opportunities.
- Foster a collaborative and innovative work environment.
- Strategy Development:
- Develop and implement comprehensive marketing strategies aligned with company goals.
- Analyze market trends and competitor activities to inform strategic decisions.
- Digital Marketing:
- Oversee all digital marketing efforts, including SEO, SEM, social media, email marketing, and online advertising.
- Ensure a strong online presence and optimize digital channels for maximum engagement and conversion.
- Content Creation:
- Manage content strategy and production, including blogs, articles, whitepapers, infographics, and case studies.
- Ensure content aligns with brand voice and engages the target audience.
- Product Launches:
- Plan and execute product launch strategies, coordinating with cross-functional teams.
- Develop marketing materials and campaigns to support product launches.
- Video Production and Review:
- Oversee the creation and review of marketing videos, ensuring high production quality and alignment with marketing goals.
- Utilize video content to enhance brand awareness and engagement.
Campaign Management:
- Design and implement multi-channel marketing campaigns to drive brand awareness and lead generation.
- Monitor campaign performance and optimize based on data-driven insights.
Analytics and Reporting:
- Track and analyze key performance metrics to measure the effectiveness of marketing efforts.
- Provide regular reports to senior management, highlighting successes and areas for improvement.
- Budget Management:
- Develop and manage the marketing budget, ensuring efficient allocation of resources.
- Monitor expenditures and return on investment for all marketing activities.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred.
- Minimum of 4 years of experience in marketing, with a focus on digital marketing and content creation.
- Proven experience in leading and managing a marketing team.
- Strong understanding of current marketing trends, tools, and best practices.
- Excellent communication and interpersonal skills.
- Proficiency in marketing software and analytics tools.
- Creative thinking and problem-solving abilities.
- Ability to work in a fast-paced and dynamic environment.
Our work environment includes:
- Modern office setting
- Growth opportunities
- Casual work attire
- Relaxed atmosphere
- Flexible working hours
Please submit your resume and a cover letter outlining your relevant experience and why you are a great fit for the SR Marketing position. We look forward to reviewing your application and getting to know you better.
This job description provides a comprehensive overview of the responsibilities, qualifications, and benefits for the Senior Marketing Manager position, ensuring clarity for potential candidates.
Job Type: Full-time
Pay: $65,000.00 - $75,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Flexible schedule
- Health insurance
- Paid time off
- Vision insurance
Schedule:
- Choose your own hours
- Monday to Friday
- Weekends as needed
Experience:
- Social media management: 4 years (Required)
- Content creation: 4 years (Required)
- Digital marketing: 4 years (Preferred)
Ability to Commute:
- Lafayette, CO 80026 (Required)
Work Location: In person