E-commerce Marketing Specialist
True World Group (TWG) is a holding company of multiple international companies (US, Canada, UK, Spain, Japan, Korea, China, Germany, etc.). The e-Commerce department plays a crucial role in generating TWG’s online sales and overall revenue through effective e-commerce strategies.
We are seeking a dynamic and results-driven e-Commerce Marketing Specialist to join our team. This role is pivotal in driving online sales growth, enhancing our brand presence, and optimizing our digital marketing strategies. The ideal candidate will have a blend of creativity, analytical skills, and a deep understanding of e-commerce platforms and digital marketing techniques.
Join our dynamic team as an E-commerce Marketing Specialist at True World Group.
Responsibilities:
1. e-Commerce Management
o Manage and update the company’s e-commerce website, ensuring product listings are accurate, visually appealing, and optimized for search engines.
o Monitor and analyze website traffic, sales performance, and conversion rates using analytics tools to identify opportunities for improvement.
o Monitor inventory levels and provide customer service support as needed.
o Implement and manage promotional campaigns, discounts, and special offers on the e-commerce platform.
o Generate weekly and monthly reports.
2. Digital Marketing
o Develop and execute digital marketing strategies to drive traffic, engagement, and sales through various channels such as email marketing, social media, SEO, and PPC.
o Create, manage, and optimize paid advertising campaigns on platforms like Google Ads, Facebook, Instagram, and other relevant channels.
o Collaborate with agencies to produce high-quality, engaging content for the website, blog, social media, and email campaigns.
3. SEO & SEM
o Conduct keyword research and implement SEO best practices to improve organic search rankings and drive qualified traffic to the website.
o Analyze & report on the effectiveness of SEO/SEM strategies and implement improvements as needed.
4. Email Marketing
o Design and execute email marketing campaigns to nurture leads, engage customers, and drive conversions.
5. Social Media Management
o Develop and manage the company’s social media strategy to increase brand awareness and engagement.
o Support content creation and lead influencer marketing.
o Stay updated with the latest social media trends and tools, implementing best practices to enhance the company’s social media presence.
o Analyze reports
6. Customer Insights & Analytics
o Utilize customer data and analytics to understand purchasing behaviors, preferences, and trends.
o Provide regular reports and insights to the management team, making data-driven recommendations for marketing and e-commerce strategies.
7. Offline Marketing & PR Activity Support
o Provide support for offline marketing and PR activities, including campaigns, events, and PR coverage in collaboration with agencies, as well as handle hands-on e-commerce department operations as assigned by the Head of Department.
Qualifications
o Bachelor’s degree in Marketing, Business, Communications, or a related field.
o Proven experience in e-commerce management and digital marketing.
o Strong understanding of SEO, SEM, PPC, and other digital marketing techniques.
o Excellent written and verbal communication skills.
o Creative thinker with a results-oriented mindset.
o Ability to work independently and as part of a team, managing multiple projects simultaneously.
o Eagerness to learn and take on new challenges.
o Bilingual in Korean or Japanese is preferred.
o Experience with Shopify experience preferred.
If you are passionate about e-commerce, digital marketing, and driving online sales growth, we invite you to apply for the E-commerce Marketing Specialist position at True World Group. Join us in shaping the future of our online presence and making a significant impact on our business success.
Job Type: Full-time
Pay: $55,000.00 - $60,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Flexible schedule
- Flexible spending account
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
Experience:
- Marketing: 1 year (Preferred)
Ability to Commute:
- Rockleigh, NJ 07647 (Required)
Ability to Relocate:
- Rockleigh, NJ 07647: Relocate before starting work (Required)
Work Location: In person