Overview:
The SEO specialist plays a vital role in daily task execution to achieve our clients’ goals.The SEO Specialist must possess a nimble and diverse range of talents and capabilities in order to complete each assignment with confidence and finesse. They must also possess a willingness to learn new skills in an ever-evolving industry landscape.
Role and Responsibilities:
Task Management and Ownership: SEO Specialists must manage assigned tasks efficiently with visibility for key stakeholders in Asana, ensuring timely completion and adherence to instructions provided by Strategists. Specialists must keep Asana due dates current as things change based on urgency communicated by strategists and clients.
The primary tasks Specialists must be able to fulfill are:
Time Management: For specialists, no two weeks are the same. A successful specialist will know how to manage a high-volume workload and how to compensate for low-volume workloads. Understanding their own working style and habits helps specialists provide team members with accurate estimates for task completion. A specialist is doing well with time management if they are:
Completing every task on time or recognizing early-on when a task will not be able to be completed by its anticipated date and notifying the specialist
Giving accurate estimates for the time it takes to complete a task
Avoiding personal burnout by leaning into our core tenant of “Balance is our choice” by taking PTO
Goals:
Task Acceptance Rate: 95%
Timeliness of Execution: 100%
CSAT scores > 4.2 for their pod
What You Offer:
A fundamental grasp of SEO principles: keyword research, on-page optimization, and link building
Basic analytical aptitude: ability to analyze website traffic and SEO metrics using tools like Google Analytics
Strong familiarity with industry tools such as Google Search Console, Google Analytics, SEMRush, Ahrefs, Screaming Frog/crawling tools
Proven organizational, project, and time management skills
Genuine enthusiasm for digital marketing, SEO and Content