MISA is in search of a top-rated Email Marketing Specialist. This candidate will be responsible for developing and executing the emails for triggered and transactional campaigns. We’re looking for a strong marketing background with experience in high volume sending. Knowledge of email execution/technology is secondary to the creative, offer driven focus we require. Duties include reviewing former campaigns to ascertain areas of strength and weakness, conceptualizing goals for marketing campaigns, creating well-written copy that is free from mistakes, collaborating with graphic designers, and maintaining a database of customers who have opted to receive email correspondence/offers. Knowledge of email marketing is a must, and knowing how to operate email databases and plan campaigns is essential.
Typical duties and responsibilities:
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Identify target audience and grow email lists
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Design and implement direct email marketing campaigns and offers
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Proofread emails for clarity, grammar, and spelling
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Ensure mobile-friendly email campaigns and offers
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Upgrade email templates using graphics, personalization, and advanced features
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Ensure prompt and accurate communication with customers via email
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Report on sales revenue generated from email marketing efforts
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Contributes to the success of the team by assisting in other duties defined by the Director of Marketing
Education and experience:
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Bachelor’s degree in marketing, advertising/public relations, communications, or related field
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Background in marketing research, analytics, customer service, sales support, email marketing software/ technology, and/ or writing
Required skills and qualifications:
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1-3+ years of experience producing and publishing email
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Expert written and verbal communication skills
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Hands-on experience with HTML and content management systems
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Proficiency in marketing automation technology
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Familiarity with analytical and database tools (Hubspot, MailChimp, SendinBlue)
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Must be comfortable and effective in a fast-paced, deadline-driven environment
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Must be detail-oriented
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Positive attitude, self-motivated, creative individual
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Proficiency in Microsoft Office required
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Experience with customer segmentation and performance marketing; experience initiating and executing projects and campaigns through a customer-first strategy
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An ability to multitask and move fast while paying close attention to detail
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Strong communication skills within a fast-moving company environment
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Experience with HubSpot and NetSuite is a plus
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Experience with SEO/SEM Google Analytics is a plus
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Experience in the fine wine and spirits industry is a plus