VISUAL CONTENT PRODUCER
Reports to: Director of Content & Creative Services
FLSA Status: Exempt
SUMMARY
At PFSbrands we serve up restaurant quality foodservice programs in unexpected locations: convenience stores and supermarkets. Help us tell this unique story! With six brands (and still growing) and over 2,000+ branded locations across the country, we need a go-getter visual content producer to help produce compelling brand content, increase brand awareness and drive sales. This role requires a blend of creative and photography and videography skills to develop multimedia content to help take our brands to the next level.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Work cross-functionally to help develop and execute social media strategies to increase brand awareness, retail sales, engagement, and followership.
- Conceptualize, plan, and create visually appealing and engaging multimedia content, including videos, animations, stories, and interactive posts, tailored for various platforms such as Facebook, Instagram, TikTok, LinkedIn, X, Websites, Apps, and more.
- Edit and enhance existing multimedia content to ensure quality and consistency.
- for a variety of needs: brand story videos, product promotions, company culture, training, etc.
- Photography: Proficient skills operating DSLR cameras for product photos, lifestyle imagery, and more.
- Edit photos and imagery with editing software such as Adobe Photoshop or Lightroom for post-processing.
- Creation of video content for a variety of needs: brand story videos, product promotions, company culture, training, etc.
- Conduct market research to identify key themes, topics, and formats that resonate with the target audience.
- Manage PFSbrands content folders for the organization of photo and video assets.
- Perform other duties as assigned.
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, experience and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Bachelor's degree in digital media, graphic design, marketing, or related field
- Proven ability in video and animation production, from conceptualization to final product.
- Ability to produce high-quality photography to support campaigns, brand initiatives, social media, training material, company events, etc.
- Strong understanding of video editing, animation, and graphic design principles.
- Proficiency in multimedia tools and software, including but not limited to Adobe Creative Suite (Premiere Pro, After Effects, Illustrator, Photoshop).
- Experience managing social media and significant knowledge of social media marketing, algorithms, and best practices.
- Strong storytelling skills through video, animation and audio.
- Excellent written and verbal communication skills.
- Creative thinker with the ability to generate innovative ideas and content.
- Proficient in using social media management tools and analytics platforms.
Self-starter with ability to work effectively - - independently and within a team environment.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
WORKING CONDITIONS
This position’s job duties are typically performed in a normal office environment.
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Required to frequently stand, walk, stoop, kneel, crouch or crawl.
- Required to occasionally sit and climb or balance.
- Must regularly lift and/or move up to 50 pounds and frequently lift and/or move up to 25 pounds.
- There may be exposure to toner, developer and chemical fumes and airborne particles such as paper dust and drying powder.