Great company seeks candidates for our Senior Marketing Manager role. Flexibility, dependability, a can-do attitude, and ability to solve challenges are important attributes for this role.
Does that sound like you? If yes, then read on, and if you are interested, zap us an email with a cover letter *and* resume, including your desired pay range.
Please make sure that your resume includes your contact phone number AND lists the *month and year* of your previous positions, not just the year.
Some of what we offer to you are a pleasant and friendly work environment, very good benefits, and competitive compensation.
Please note that a background check will be conducted.
We look forward to hearing from you!
***** IMPORTANT: CPG experience required, food industry preferred. *****
GENERAL POSITION SUMMARY
We are a premier boutique provider of premium quality, fully certified Organic, Non-GMO, Gluten-Free, Kosher, and Vegan spices for health-conscious consumers. We are a trusted brand that supports the environment with sustainable, eco-friendly practices and are also a leading industrial ingredient supplier to food manufacturers.
Reporting to the Chief Operating Officer, the Senior Marketing Manager will own and deliver strategies and plans to drive the growth and profitability of the brand. This position will deliver consistent market share expansion, and strengthen brand equity, inclusive of:
o Creation of marketing plans and budgets that drive share and deliver financial objectives
o Development of brand positioning & marketing strategies
o Management and delivery of annual operating plan and proforma
o Ownership of marketing mix (promotion/advertising, distribution/merchandising, packaging, quality, pricing, etc.)
o Set foundation to expand department headcount
ESSENTIAL FUNCTIONS
Build strategy to grow brand into the dominant premier organic spice solution for customers and consumers
o Create annual strategic plan
o Manage Websites, Social, SEO, Online Ads, and Influencer programs
o Develop and execute annual plans for innovation, promotion, marketing investment
o Report on and analyze monthly KPIs (shipments, P&L, retail consumption - SPINS)
o Lead monthly demand forecasting and S&OP process; manage DME (marketing) budget
Marketing management of deliverables
o Prepare analyzed insights from market data, competitor intelligence, consumer research & customer/retailer data
o Develop robust & viable innovation pipeline and approve new item creation with SLT (Senior Leadership Team)
o Oversee communications strategy, including development of content and marketing mix
o Develop brand promotions and enable cross-brand promotional opportunities; recommend promotional calendar and merchandising programs
o Serve as liaison with outside agencies to maximize promotional campaigns
o Manage and execute brand-initiated product and packaging changes
Integrate sales strategies and assist in developing tactics to support overall growth
o Lead Online Sales efforts to achieve sales and profit goals – Amazon, Shopify, Google Ads
o Lead Sales and Customer integration process through partnership with Sales team
o Collaborate with Sales on customer-specific item and promotion opportunities
Organizational leadership and team development
o Ensure clarity of responsibility and facilitate accountability for team activities
o Leverage team interactions to develop members of team (Marketing and Sales)
o Support development of company culture and optimize ways of working in a positive manner
o Provide functional expertise and leadership for brand management
SKILLS & QUALIFICATIONS
o BA/BS in Business, Marketing or related field required, MBA preferred
o Minimum 5 years consumer packaged goods (CPG) industry experience in Marketing with track record of success delivering profit quota, etc.
o Deep knowledge and working experience with website management, social, SEO, Google Analytics, Shopify, Drip, and other sales-driven tools and platforms
o Demonstrated expertise with Excel, PowerPoint, Word, ERP and CRM systems
o Strong skillset: business presentations, analytics, problem solving, negotiation and resource planning
o Excellent interpersonal and communication skills (written and verbal) are required
o Understanding of AC Nielsen, SPINS, IRI, Household Panel, and SPECTRA
o Ability to succeed in a multi-task, fast paced/dynamic environment
PHYSICAL DEMANDS AND ENVIRONMENTAL FACTORS
o Must use safe lifting techniques
o While performing the duties of this position, the team member is regularly required to stand, walk, sit, use hands to finger handle or feel objects tools or controls, reach with hands and arms, balance, stoop, talk, hear.
o Wearing personal protective equipment when in the facility is expected, and following the required safety procedures
o Lift and move up to 35 lbs.
o Exposure to spices, dust; variable temperatures; there may be exposure to chemicals.
The above content is not an exhaustive listing of all functions that the employee may be required to perform.
Pay range: $100,000 to $150,000 per year
FLSA classification: Exempt
Job type: Full-time
Job Type: Full-time
Pay: $100,000.00 - $150,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Employee discount
- Flexible schedule
- Health insurance
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
- Day shift
- Monday to Friday
- Overtime
People with a criminal record are encouraged to apply
Application Question(s):
- Do you have CPG experience?
- Do you have Marketing experience in the food industry?
Ability to Commute:
- Fremont, CA 94538 (Required)
Ability to Relocate:
- Fremont, CA 94538: Relocate before starting work (Required)
Work Location: Hybrid remote in Fremont, CA 94538