Job Title: Digital Marketer
Job Summary:
DIGITAL MARKETING is the primary role for this position, where you'll develop and implement strategies to create a robust online presence for our remodeling clients, drive traffic to client websites, generate conversions, and ultimately help clients meet their business goals online.
Demonstrable skills and experience:
- Implementation of full-service digital marketing strategies and tactics for our clients.
- Ability to interact autonomously with clients. Be their point of contact setting their strategy, tactics, and implementation to achieve lead generation needs.
- Collaboration with team and tools to develop effective messaging for client branding, advertising, and websites. This includes keyword-optimized writing of website content (blogs, service pages, etc.) creating ad assets, email marketing content, and the execution of other content marketing projects. You will be working with designers and developers to contribute to the usability, design, and lead-based tactics for client advertising and websites.
- A clear understanding of Search Engine Optimization through developing content, on-page and off-page SEO, supplemental authoritative content, improvement of SERP rankings, and the facilitation of technical SEO with developers.
- Creation, implementation, and management of Google Ads campaigns. We would like for you to have experience developing ad copy, setting bidding strategies, and analyzing results data to optimize lead generation performance.
- Management and implementation of content for numerous client websites utilizing WordPress. We prefer you have proficiency and ongoing skills within WordPress.
- Creation and execution of email marketing strategies.
- Creation and execution of social media strategies (primarily Facebook, Instagram, and LinkedIn.
- Utilization of GA4 and other analytics tools to evaluate metrics, track conversions, and measure and improve performance.
- A passion for digital marketing that drives you to review and stay up to date on the latest digital marketing strategies, new technologies, and new techniques to keep Keokee at the forefront of developments in digital marketing.
Here are specific technologies and tools you'll work with as relates to this role:
- SEO
- Google Local Service Ads
- Google Business Profile
- Google Ads (PPC)
- Google Display Ads
- Remarketing/retargeting
- Google Looker Studio
- GA4
- Google Search Console
- Google Tag Manager
- SEMRush
- Local Search Optimization
- Mailchimp
- Constant Contact
- Hotjar
These are the social media platforms we have identified as priorities for our clients that you will use to set strategic direction and utilize with hands-on management.
- Facebook
- YouTube
- LinkedIn
- TikTok
- Instagram
- Pinterest
- X aka Twitter
Directories and industry-specific sites we may use for contractor clients:
- Houzz
- Yelp
- Angie's List
- BuildZoom
- GuildQuality
- HomeAdvisor
WRITING, EDITING, AND OTHER CONTRIBUTIONS. You'll draw assignments for copywriting and creating or tweaking graphic elements for marketing pieces we produce for clients. This includes print advertisements, brochures, newsletters, websites, social media, blogs, and possibly video or radio scripts. You will work chiefly with clients in our vertical market for building contractor clients located around the U.S. You may contribute to non-contractor, local Idaho client projects as well. You may be assigned as the lead client contact or account manager for specific projects.
This position will also be called upon to contribute to our own proprietary social media sites for Keokee, including Facebook, Twitter, Instagram, LinkedIn, and blogs, to help us acquire and cultivate new clients.
If you are a creative individual with a passion for digital marketing and possess the skills mentioned above, we encourage you to apply for this exciting opportunity. Join us in shaping the future of our digital presence and making a meaningful impact in the industry.
Job Type: Full-time
Pay: $54,000.00 - $65,000.00 per year
Benefits:
- Flexible schedule
- Health insurance
- Paid time off
Schedule:
Experience:
- Marketing: 2 years (Preferred)
Work Location: Remote