SENIOR PAID SEARCH STRATEGIST
Austin Williams is looking for a Senior Paid Search Strategist to manage moderate to large scale paid search accounts by leveraging tools and measurement platforms such as Google Ads, Google Analytics, and Microsoft Advertising.
Responsibilities
► Master all basic paid search concepts.
► Demonstrate a complete understanding of bid management systems/practices.
► Maintain and optimize keywords, ads, and budget pacing in an effort to generate conversions at efficient costs.
► Develop and implement search test strategies (inclusive of, but not limited to: bidding strategies, copy, keyword match types, campaign structures, etc.) in an effort to maximize program effectiveness.
► Provide copy and headline suggestions working with cross-functional teams to implement and test.
► Generate new keywords, ad groups, and campaigns, and support the creation of new paid search initiatives.
► Analyze campaign results to draw insightful conclusions from the data and make actionable recommendations for future efforts.
► Generate KPI reporting for all major metrics on both a routine and as-needed basis.
Desired Skills and Experience
► 4-year college degree or equivalent experience.
► Minimum 3 years of paid search experience.
► Thorough understanding of paid search best practices.
► Expertise in Google Ads.
► Competency with keyword research tools including Google Ads Keyword Planner.
► Comprehensive awareness of paid search industry and familiarity with digital marketing as a whole.
► Advanced computer skills (Word, Excel, PowerPoint).
► Strong organizational skills.
► Adaptable to change and ability to multitask.
► Ability to work autonomously and demonstrate self-starter qualities.
► Be a team player.
► Willingness to think outside the box and push the limits of traditional campaign structures.
Job Type: Full-time
Pay: $80,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Flexible spending account
- Health insurance
- Parental leave
- Unlimited paid time off
Experience level:
Schedule:
Education:
Experience:
- Paid Search: 3 years (Required)
Ability to Relocate:
- Hauppauge, NY 11788: Relocate before starting work (Required)
Work Location: In person