Location: New York, New York
Job Type: Contract
Compensation Range: $48 - 53 per hour
Our client is looking for a skilled and motivated Product Marketing Manager to join their dynamic team for a hybrid opportunity in NYC!
As a Product Marketing Manager, you will have the unique responsibility of creating content, helping shape the messaging and positioning of our client's products and platform to our clients and prospects, and supporting the development of go-to-market strategy. You will gain exposure to different products and capabilities influencing the future of the data management space for institutional investors. You will be part of a small and entrepreneurial team of product and data experts where diverse skills and experiences are celebrated.
This is an excellent position for a creative and highly driven individual who is ready to hit the ground running, work in a fast-paced environment, collaborate with multiple teams, and is willing to wear multiple hats to get things done.
Responsibilities:
- Produce high-quality and compelling content to power our product marketing efforts and sales enablement collateral (e.g., messaging and positioning for client materials, case studies, product collateral, websites, press releases, videos, digital campaigns, and pitch materials).
- Develop and execute product marketing strategies to increase customer awareness, product adoption, and brand advocacy for both internal and external facing audiences.
- Articulate and synthesize complex product features and concepts into simple, powerful stories and narratives that resonate with targeted customer segments and user personas.
- Partner with teams across Product, Sales, Strategy, Client Experience, Sales Enablement, and firmwide Marketing and Communications.
- Analyze the competitive landscape, industry trends, and client feedback to shape future product marketing strategies and campaigns.
- Support the development of the website as a digital channel for conversion across experiences—from attracting prospects to conversion and client engagement.
- Measure the effectiveness of product marketing efforts and track results over time.
- Support post-launch product adoption and growth efforts.
- Adhere to, maintain, and promote brand standards and consistency across mediums.
Qualifications:
- Experience level: Experienced
- Education: Bachelors
- 2+ years’ experience in Product Marketing or related disciplines (e.g., Sales, Product Management, Marketing) within a SaaS, data, or digital product organization.
- Experience implementing go-to-market strategies and running a product launch with cross-functional teams.
- Proven track record and demonstrable experience in content development, copywriting, with excellent presentation skills.
- Ability to manage the development of client marketing collaterals including websites, videos, pitchbooks, and whitepapers.
- Demonstrated capacity to communicate complex, large-scale concepts clearly and thoughtfully.
- Driven, resourceful, action and detail-oriented, with a high ownership mindset to deliver measurable impact.
- Strong interest in marketing and design; passionate about technology and storytelling.
- Comfortable with HTML, Adobe Experience Manager, Figma, Camtasia, After Effects.
- Background in data, analytics, or SaaS marketing is a plus.
JOBID: 1057023
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Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.
At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.
Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including health, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility).
This posting is open for thirty (30) days.