Role Overview:
As a Digital Marketing and SEO Specialist, you’ll play a pivotal role in driving brand success through effective marketing campaigns and search engine optimization. Your expertise will enhance our online presence, engage audiences, and drive conversions.
Key Responsibilities:
Campaign Strategy and Execution:
Research advertising trends, competitor pricing, and product insights.
Decide on appropriate ad placement and content across various channels.
Develop and publish engaging digital marketing content online.
Implement email marketing campaigns to nurture leads.
SEO Optimization:
Optimize website content for search engines (on-page and off-page SEO).
Conduct keyword research and implement SEO best practices.
Monitor website performance using tools like Google Analytics and Search Console.
Collaborate with content creators to ensure SEO-friendly content.
Paid Advertising Management:
Create, monitor, and optimize paid advertising campaigns (Google Ads, social media ads, etc.).
Use SEO insights to inform ad targeting and messaging.
Report campaign performance to stakeholders.
Social Media and Analytics:
Monitor social media platforms, engage with audiences, and analyze metrics.
Leverage data to refine strategies and improve ROI.
Stay updated on industry trends and algorithm changes.
Market Research and Experimentation:
Conduct market research to inform campaign decisions.
Brainstorm and implement A/B tests, conversion experiments, and landing page optimizations.
Qualifications:
Bachelor’s degree in marketing, communications, or a related field.
Demonstrated experience in digital marketing (internships, coursework, or entry-level roles).
Basic understanding of SEO principles and tools.
Proficiency in Google Analytics, Google Ads, and social media platforms.
WordPress experience is a plus!
HTML, CSS and Javascript is a plus!
Strong analytical skills and attention to detail.
Excellent communication and collaboration abilities.
Job Type: Full-time
Pay: $16.00 - $20.00 per hour
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
- No weekends
Ability to Commute:
- Bloomsburg, PA 17815 (Required)
Work Location: In person