Overview:
The Bazooka Companies, Inc. is seeking a Brand Manager in Innovation for our New York City headquarters.
With iconic brands including Ring Pop, Push Pop, Bazooka Bubble Gum, & Juicy Drop, BCB is one of the leading manufacturers & innovators of non-chocolate confections in the US geared towards kids and kids at heart.
The Brand Manager role is on the Innovation team which oversees new product development across the portfolio, a strategic priority for BCB. Our goal is to develop compelling innovation that seeks to make the world a bit more fun. Make your mark in a dynamic company with small hands-on teams working to innovate and create the future of candy in a collaborative, fast-paced environment.
Responsibilities:
Reporting to the Director of Innovation, the Brand Manager will make tangible contributions to the Bazooka Companies through:
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Owning specific initiatives aimed at driving the business, including pioneering exploration and development of white space innovation areas. This will encompass
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Partnering with internal teams and inventors to develop new product ideas
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Managing and leading market research studies to drive insights across a wide variety of needs, concept writing and creative/graphic development of new product ideas
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Managing project timelines in collaboration with cross functional teams to make sure key projects milestones are met
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Working closely with the cross-functional team and vendors to commercialize new products and set up the correct supply chain
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Contributing to creating the brand vision & strategy for cross-portfolio innovation, inclusive of the Back of Store and Ecomm channels
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Contributing, managing and executing annual business plans for ownership areas to ensure efficient & effective use of resources
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Assisting the Director in driving the assigned businesses to meet revenue & profit targets; including preparing marketing presentations and documents to facilitate management approvals
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Regular reporting to senior leaders on progress and alignment for strategies and execution
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Monitoring & analyzing business performance in IRI and e-commerce data platforms, including identifying trends or white spaces and developing action plans
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Budget tracking and invoice management
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Mentoring junior marketing professionals
Qualifications:
Skills & Abilities
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Strategic mindset
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Creative thinking and ideation
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Proactive self-starter with a strong bias for action
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Detail-oriented
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Passion for the business
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Problem identification/solving
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Proven ability to manage and flawlessly execute multiple large priorities at once, in a timely fashion & with high quality output
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Strong cross-functional leadership
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Strong interpersonal & communication skills to drive alignment across the organization, with agencies and senior management
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Experience in branding and using insights to drive positioning and marketing
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Experience identifying white space opportunities and translating insights into focused strategies and action plans
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Demonstrated track record of commercialization execution
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Demonstrates strong accountability, collaboration, responsiveness without letting anything drop
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Proven ability to create strong stories and presentations for and present to senior leadership, retailers and others
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Ability to work with internal group or agency to develop compelling graphics and creative work
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Sound analytic skills including IRI analysis (or Nielsen)
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Experience in quantitative and qualitative market research
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Experience with Amazon marketplace commercialization best practices inclusive of product positioning and pricing dynamics
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Strong financial understanding including budget management, costing and P&L management
Education/Experience
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4-5+ years CPG brand management
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Kid-focused, Confectionary, or Snack Food experience a plus
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E-Commerce experience a plus
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Bachelor’s degree required
Salary Range
$115,000 - $130,000