A responsible steward of its lands through a balance of conservation, education and recreation
POSITION: Digital Content & Social Media Strategist DEPT: Development/Communications
REPORTS TO: Director of Communications STATUS: Exempt – Full-time
GRADE: 107 PAY RANGE: $85K – $106K/annually
WORLD LEADER IN CONSERVATION: The Catalina Island Conservancy is a non-profit organization whose
mission is to be an exemplary steward of island resources through a balance of conservation, education, and
recreation. We preserve and restore the environment on Catalina, promoting and modeling ecologically
sustainable communities to create a healthier future for this Island and our Earth.
FUNCTION: The Digital Content Producer and Social Media Strategist helps to develop and implement
marketing and communications strategies that advance the priority initiatives laid forth in the Catalina Island
Conservancy's strategic plan, Catalina Island Restoration Project, and the overall mission of the Catalina Island
Conservancy. An exceptional writer and storyteller, the Digital Content Producer and Social Media Strategist
will focus on social media strategy, project management, and writing/producing content for multiple
communications channels, including website, biannual magazine, newsletters, internal communications,
annual report, event communications, social posts, videos, and other digital/printed materials as needed. This
position will supervise the Digital Content and Graphics Specialist. Bachelor's degree in communications or
similar field required and 7-10 years' experience.
The work environment characteristics described here are representative of those an employee encounters
while performing the essential functions for this job: This role is a hybrid role, working Tuesdays and
Thursdays at primary office location at 320 Golden Shore, Suite 220, Long Beach, CA. The location has
moderate noise levels and is a non-smoking environment.
BACKGROUND:
Founded in 1972, the Catalina Island Conservancy, one of California’s oldest and largest private land trusts,
opens its wildlands for the public to enjoy in many ways. Just off the densely populated Southern California
coast, Catalina Island is home to approximately 4,000 year-round residents and more than 60 endemic
species of plants and animals found nowhere else on Earth. The Catalina Island Conservancy protects 88
percent of Catalina Island’s approximately 48,000 acres, including the region’s longest publicly accessible
undeveloped coastline. The Conservancy is a research and conservation leader, protecting and restoring
vulnerable habitats and species in its Mediterranean climate. Conservancy staff guide Island ecosystem
recovery with the goal of generating a resilient, self-sustaining ecosystem with no endangered forms of life.
The Conservancy offers recreational experiences and educational programs for not only the 300,000 annual
visitors who choose to spend time in the Island’s wildlands, but also inspires nearly 1.4 million visitors to
other parts of the Island. The Conservancy provides access to Catalina Island’s wildlands with nearly 165 miles
of recreational roads and trails, and 62 miles of unspoiled beaches and coves for camping, biking, hiking,
touring, and more.
A TIMELESS PLACE, AN ENDLESS PURPOSE: TURNING VISION INTO ACTION
The Conservancy’s five-year strategic plan, A Timeless Place, an Endless Purpose: Turning Vision into Action,
details the visions, actions, and indicators of success that will fulfill its mission to be an exemplary steward of