MISSION
The mission of Sweet Water Decor is to Illuminate, Elevate, and Inspire. We create candles & home decor to bring light into peoples’ everyday lives.
We’re here to help our customers feel grounded and connected to those moments through cozy, comfortable spaces and fragrances they will want to revisit time and time again.
Location:
In office @ SWD Headquarters - Cranberry Twp., PA 16066, with optional 1 day work at home per week
Hours:
The position has flexible, full-time, daytime hours. 8 hour shift, Monday to Friday. Full-time position.
Job Benefits:
- 401(k) & 401(k) matching
- Dental insurance
- Employee discount
- Flexible schedule
- Health insurance
- Paid time off
- Retirement plan
- Vision insurance
Job Description:
Sweet Water Decor is a growing online retailer seeking an excellent Marketing Specialist. You will be responsible for coordinating with other marketing and team members to implement innovative email and SMS marketing campaigns for branding or product launches.
You play an essential role in strategizing, conducting market research, and analyzing marketing initiatives to bring them to life! From running our email campaigns to ensuring our ads are top notch, you'll have a key role in the marketing of our company. You’ll keep an eye on market trends, Google analytics, and create advertising campaigns, plan out email / SMS / ad marketing campaigns, work closely with our social media specialist, and more! You will be an integral part of the development and execution of marketing plans to reach targets from brand awareness to product promotion.
Job Responsibilities Include (not limited to):
- Create and execute email/SMS marketing campaigns to reach the target audience through appropriate channels
- Creating / analyzing / implementing ads on Facebook, Instagram, TikTok, Etsy, Google, LTK, and more
- Using key analysis to create and optimize marketing strategies based on analysis of previous campaigns, new initiatives, and market/competitor analysis
- Analyzing and reporting on customer data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
- Working with the Marketing & Brand Manager to develop and manage the content calendar, ensuring a consistent flow of high-quality content that aligns with our brand and marketing objectives
- Plan and execute initiatives to reach the target audience through appropriate channels (emails, sms, and/or ads)
- Analyze, report on, and implement and regularly manage digital advertising, pay-per-click, paid media, and retargeting campaigns, i.e. Google Ads, Amazon Ads, Meta Ads, Etsy, etc.
- Scale campaigns to maximize ROI and retail sales
- Conducting market research and keeping on trend, knowing who our customer is and how to best serve them and where / how
- Assisting in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
- Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
- Undertake individual tasks of a marketing plan as assigned or as strengths show (SEO, copywriting, photography / videography, etc.)
- Continuous monitoring of email, SMS, and ad compliance—compliances change constantly, so we need to stay up to date with information and make sure we’re aware and compliant.
Minimum Qualifications:
- Bachelor’s Degree in Marketing, Communication, or related field
- 3+ years experience in business marketing and digital advertising management
- Experience in creating content in Canva
- History of executing email marketing campaigns
- Facebook ad & TikTok ad experience a plus
- Proven experience as marketing specialist or similar role
- Strong ability to work independently and with other team members / cross functionally
- Ability to learn on the fly and continuously improving skills and knowledge
- Strong ability to learn quickly while having a self-starter mindset
- Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Email metrics/Advertising metrics etc.) and market research methods
- Able to grasp consumer behavior trends and generate creative ideas
- Well-versed in specialized marketing concepts, principles and tactics
- Solid computer and analysis skills, including use of Google Docs / Sheets / Affiliate Marketing Programs / Marketing programs + applications (Google Analytics, Google Ads, ShareASale, Monday, Klaviyo, etc.)
- Well-organized and detail-oriented
- Exceptional communication and writing skills
- Commercial awareness partnered with a creative mind
TEAM culture VALUES
CONNECTION
We connect with one another through teamwork, celebrations, and an atmosphere of positivity.
ACCOUNTABILITY
We are accountable to ourselves and our team by understanding the importance of our role and the part we play in the mission of Sweet Water Decor. We not only show up, but we take ownership in the work we do and the quality at which we are doing it.
RESPECT
We respect Sweet Water Decor and our fellow team members by making communication a priority. We value honesty and are empathetic in our interactions.
ENTHUSIASM
We are enthusiastic in our work at Sweet Water Decor. We maintain productivity and quality, while also keeping an attitude of positivity and flexibility.
Job Type: Full-time
Pay: $40,000.00 - $60,000.00 per year
Benefits:
- 401(k) matching
- Dental insurance
- Employee discount
- Health insurance
- Paid time off
- Vision insurance
- Work from home
Experience level:
Schedule:
- 8 hour shift
- Day shift
- Monday to Friday
Experience:
- Email marketing: 3 years (Required)
Work Location: In person