Job Title: SEO Specialist
Type: Full-Time
Company: YachtWay
Website: YachtWay.com
About Us: YachtWay is a dynamic and innovative platform revolutionizing the yacht listing industry with modern technology and user-friendly features. Our goal is to make the yacht finding process as enjoyable and seamless as possible. We offer features such as 3D tours and advanced search functionalities to enhance the user experience. We are now looking for a technically skilled SEO Specialist to join our team and help us reach new heights in online visibility and user engagement.
Job Description: We are seeking a technically proficient SEO Specialist to optimize our website and online content to improve our search engine rankings and drive organic traffic. The ideal candidate will have an in-depth understanding of SEO best practices, a strong technical background, and a proven track record of successful SEO campaigns.
Key Responsibilities:
- Develop and implement comprehensive SEO strategies to improve organic search rankings and drive traffic.
- Conduct in-depth keyword research and analysis to identify high-potential keywords and search trends.
- Optimize on-page elements, including meta tags, headers, schema markup, content, images, and URLs.
- Perform detailed technical SEO audits and address issues such as crawl errors, site speed, mobile usability, duplicate content, and structured data.
- Create and manage advanced link-building campaigns to enhance domain authority and search engine rankings.
- Monitor, analyze, and report on SEO performance metrics using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, and other SEO software.
- Stay current with the latest SEO trends, algorithm updates, and industry best practices.
- Collaborate with the content team to create SEO-friendly content that aligns with our brand and target audience.
- Work closely with web developers to implement SEO recommendations, ensuring best practices are followed and technical issues are resolved.
- Conduct competitive analysis and identify opportunities to outperform competitors in search rankings.
- Develop and manage a robust internal linking strategy to enhance site structure and user navigation.
- Utilize advanced techniques for local SEO, voice search optimization, and mobile-first indexing.
- Implement and manage Google Tag Manager for tracking and optimizing SEO efforts.
Technical Qualifications:
- Proven experience as an SEO Specialist or similar role with a strong technical SEO background.
- Deep understanding of search engine algorithms, ranking factors, and SEO best practices.
- Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, and similar platforms.
- Expertise in on-page SEO, including advanced knowledge of HTML, CSS, JavaScript, and schema markup.
- Experience with technical SEO, including site audits, crawl analysis, XML sitemaps, robots.txt, and server-side optimizations.
- Strong analytical skills and the ability to interpret data, generate actionable insights, and report on key performance metrics.
- Familiarity with content management systems (CMS) and e-commerce platforms.
- Experience with link-building strategies and backlink analysis.
- Knowledge of local SEO, voice search optimization, mobile-first indexing, and structured data implementation.
- Experience with Google Tag Manager, Data Studio, and other reporting tools.
Preferred Qualifications:
- Experience in the yachting or luxury sectors.
- Knowledge of advanced SEO techniques such as machine learning, AI in SEO, and automation tools.
- Understanding of international SEO and multilingual optimization.
- Familiarity with social media marketing and its impact on SEO.
What We Offer:
- Competitive salary and benefits package.
- Opportunity to work with a passionate and innovative team.
- A dynamic and collaborative work environment.
- Opportunities for professional growth and development.
- The chance to be part of a rapidly growing company that is transforming the yachting industry.
How to Apply: If you are a technically proficient SEO specialist with a passion for digital marketing and yachting, we would love to hear from you. Please send your resume and a cover letter detailing your relevant experience to [insert email address].
YachtWay: Your Yacht, Your Way.
Job Type: Contract
Pay: $65,000.00 per year
Schedule:
- 8 hour shift
- On call
- Weekends as needed
Application Question(s):
- Consider you are responsible for the SEO strategy of a major e-commerce website like Amazon or eBay, which has over 100,000 product pages. The site has recently encountered several challenges, including slow load times, crawl budget limitations, high bounce rates, declining organic traffic, and issues with indexation. Additionally, there are concerns about optimizing for international SEO, managing a large volume of dynamically generated URLs, and maintaining a strong backlink profile. Describe your comprehensive SEO strategy to address these issues. Include specific technical optimizations, advanced on-page and off-page tactics, international SEO considerations, and your approach to handling dynamically generated content. Explain how you would prioritize tasks, implement solutions, and measure the success of your efforts over time.
Experience:
- Keyword research: 4 years (Required)
Work Location: Remote