Company Overview
aspectLED is a designer, manufacturer, and distributor of high-quality LED products and we’re located in Saint Paul, MN. We've dedicated ourselves to developing LED lighting solutions that put out a more attractive light, consume less energy, fit in more locations, provide new and innovative architectural applications, and last longer than traditional light sources. We serve 3 segments of customers: Homeowners/DIYers who want help achieving their vision, Professionals (electricians, fine homebuilders, and outdoor lighting specialists) and OEMS looking for customized lighting components.
Core Focus
- Our purpose: Bringing light to bright ideas
- Our niche: Direct flexible light solutions
Core Values
- Bring Energy
- Illuminate
- Be a Connector
- Do the bRIGHT Thing
The Role
We are seeking a highly skilled and motivated E-Commerce Web Marketing Specialist to join our team. The ideal candidate will have a strong technical background in web development and maintenance, and a passion for delivering exceptional online experiences. This role will be responsible for managing and optimizing our company's web presence, ensuring functionality, usability, and performance.
Essential Duties and Responsibilities
- Responsible for the day-to-day operations and maintenance of our website, including content updates, feature enhancements, and performance optimization.
- Implement SEO best practices to improve website visibility and organic search rankings.
- Monitor website traffic and performance metrics and provide insights and recommendations for areas for improvement in website navigation, functionality, and user experience.
- Work closely with the marketing and product teams to launch new products on the website.
- Develop strategies and methodologies for collecting user feedback through various channels, including surveys and user analytics.
- Work with content team to post content on website and develop visuals that complement written content.
- Create comprehensive guides and product sheets to support product launches
- Collaborate with cross-functional teams to ensure the website reflects the latest product information, promotions, and brand messaging.
Needs to Have
- Bachelor’s degree in Marketing, Communications or related field.
- Proficiency in web development languages and technologies such as HTML, CSS, JavaScript, and CMS platforms.
- Strong understanding of SEO principles, Google Analytics, and other web analytics tools.
- Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
Nice to Have
- Experience with Magento content management system
- Experience with Klaviyo email marketing system
- Experience with Adobe Creative Suite, specifically InDesign, Photoshop, Illustrator, and Figma
aspectLED is an EEO/AA employer: women, minorities, the disabled, and veterans are encouraged to apply.
aspectLED provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, aspectLED complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Job Type: Full-time
Benefits:
- 401(k)
- Dental insurance
- Employee assistance program
- Flexible spending account
- Health insurance
- Life insurance
- Paid time off
- Parental leave
- Tuition reimbursement
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
Work Location: In person