Position: Director of e-Commerce & Local Wholesale
Location: Rockville, MD (Hybrid Remote OK)
Job Type: Full-Time
About Us:
Mayorga Organics has over 23 of making a positive impact on farming communities throughout Latin America while proudly representing our Latin American heritage through high quality organic products. We are currently seeking a Director of e-Commerce to join our team.
This role is pivotal in driving our direct-to-consumer (DTC) and local wholesale division, focusing on strategic business development, team leadership, and overall operational oversight of the business unit.
Key Responsibilities:
Strategic Business Development:
Develop and implement comprehensive business strategies to increase market share, revenue, and profitability within the DTC division
Develop strategies to increase market share in local wholesale markets
Identify new market opportunities, conduct market research, and set measurable goals
Staff Leadership and Development:
Lead, motivate, and manage a diverse team, ensuring effective collaboration and productivity
Responsible for staffing strategies including hiring, training, and professional development
Product Development Oversight:
Sales Strategy and Execution:
Oversee the development and execution of digital marketing campaigns to boost online presence and sales
Develop promotional plans, and oversee regional sales operations
Enhance the e-commerce platform for user experience, efficiency, and profitability
Exceed sales budgets on an ongoing basis
Program Development & Merchandise Strategy:
Lead the development and management of DTC programs, including subscription services, loyalty programs, and customer engagement initiatives
Devise and implement a strategic merchandising plan, including product assortment, pricing strategies, and inventory management
Partnership and Relationship Building:
Identify and cultivate strategic partnerships to enhance brand visibility and business growth
Collaborate with influencers, industry partners, and other relevant entities
Work with contractors to achieve sales goals, maximize impact of marketing initiatives, and seek opportunities to grow
Budget Management: