Responsibilities:
- Develop, implement, and optimize PPC campaigns across various platforms such as Google Ads, Twitter Ads, and DoubleClick
- Conduct keyword research and market analysis to identify opportunities for campaign improvement
- Monitor campaign performance and make data-driven decisions to maximize ROI
- Manage campaign budgets and adjust bids to achieve desired results
- Collaborate with cross-functional teams to align PPC strategies with overall marketing goals
- Stay up-to-date with industry trends and best practices in performance marketing, SEO, and conversion optimization
Skills:
- Proficient in Google Ads and experienced in managing PPC campaigns
- Strong understanding of performance marketing principles and strategies
- Familiarity with Twitter Ads and DoubleClick is a plus
- Ability to effectively manage multiple campaigns and prioritize tasks
- Analytical mindset with the ability to interpret data and make informed decisions
- Excellent communication skills to collaborate with internal teams and external partners
- Detail-oriented with a focus on accuracy and quality of work
Note: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.
Job Type: Full-time
Pay: $60,000.00 - $70,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Experience level:
Schedule:
Ability to Relocate:
- Cleveland, OH 44128: Relocate before starting work (Required)
Work Location: In person