Job Description:
Musa Marketing is seeking a dynamic and creative Social Media Intern to join our team. As the Social Media Intern, you will play a pivotal role in shaping our brand's online presence, capturing and curating viral-worthy content for Instagram and TikTok, and executing strategic social media campaigns aligned with our company's content pillars and initiatives. You will work collaboratively with a team of social media managers and public relations specialists to effectively execute quarterly campaigns and maximize engagement across our digital platforms.
Responsibilities:
- Content Creation: Conceptualize, create, and curate visually compelling and engaging content for Musa Marketing's Instagram and TikTok accounts, including photos, videos, reels, and stories, to showcase event highlights, designer profiles, behind-the-scenes moments, and fashion trends.
- Viral Content Strategy: Identify trends, hashtags, and viral challenges relevant to the fashion industry and develop content strategies to capitalize on viral opportunities and increase brand visibility and engagement on Instagram and TikTok.
- Campaign Development: Collaborate with the marketing and PR teams to develop and execute strategic social media campaigns and initiatives aligned withMusa Marketing's content pillars, marketing objectives, and brand identity.
- Community Engagement: Foster and grow a vibrant and engaged social media community by responding to comments, messages, and mentions, and actively engaging with followers, influencers, and industry partners.
- Analytics and Insights: Monitor, analyze, and report on social media performance metrics, including reach, engagement, and follower growth, using analytics tools to optimize content strategies and inform decision-making.
- Cross-Platform Integration: Work closely with the social media team to ensure consistent messaging and branding across all digital platforms, including Instagram, TikTok, Twitter, Facebook, and LinkedIn.
- Trend Monitoring: Stay informed about social media trends, platform updates, and industry best practices to identify new opportunities for innovation and growth on Instagram and TikTok.
- Team Collaboration: Collaborate closely with a team of social media managers, public relations specialists, designers, and event planners to ensure seamless execution of quarterly campaigns and initiatives.
Qualifications:
- Creativity: Creative thinking and a passion for storytelling, with a knack for creating visually appealing and shareable content that resonates with target audiences.
- Social Media Expertise: In-depth knowledge and understanding of Instagram and TikTok platforms, trends, and best practices, with a proven track record of creating engaging content and growing social media communities.
- Strategic Thinking: Ability to develop and execute strategic social media campaigns and initiatives aligned with brand objectives, content pillars, and target audience preferences.
- Analytical Skills: Proficiency in social media analytics tools (e.g., Instagram Insights, TikTok Analytics) and the ability to interpret data, track performance metrics, and optimize content strategies accordingly.
- Collaboration: Strong interpersonal skills and the ability to work collaboratively in a fast-paced team environment, effectively communicating ideas, feedback, and project updates.
- Organizational Skills: Excellent time management and organizational skills, with the ability to manage multiple projects and deadlines simultaneously while maintaining attention to detail.
- Fashion Industry Knowledge: Interest in and knowledge of the fashion industry, including key players, trends, and emerging designers.
- Education: Bachelor's degree in marketing, communications, digital media, or a related field preferred.
This role offers an exciting opportunity to play a key role in shaping Musa Marketing's social media presence and driving engagement across our digital platforms. If you are passionate about fashion, social media, and creating compelling content, we want to hear from you!
To apply, please submit your resume, cover letter, and any relevant social media handles or portfolio (if available) to musamarketingfirm@gmail.com. Applications will be reviewed on a rolling basis. We look forward to welcoming you to the Revive Fashion Week team!
Job Type: Internship
Benefits:
- Employee discount
- Flexible schedule
Schedule:
- 4 hour shift
- 8 hour shift
- Monday to Friday
Ability to Relocate:
- New Orleans, LA 70130: Relocate before starting work (Required)
Work Location: Hybrid remote in New Orleans, LA 70130