Position Purpose:
As a Paid Search Media Manager at The Home Depot, you will lead a team of paid media professionals that are responsible for executing and optimizing Paid Search investments across Google, Bing and other biddable media platforms. The Paid Search Manager will work cross-functionally with internal and external stakeholders to understand business objectives and oversee the development and execution of best-in-class Paid Search strategies that surpass expectations. The Paid Search Manager supervises a team of 2-5 direct reports and coordinates with external service providers to deliver best-in-class results.
Key Responsibilities:
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10% Budget Management - Budget management and stewardship of omni-channel investments
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15% Channel Expertise - Partner with omni-channel partners, key stakeholders and business/initiative leaders across the enterprise to develop channel recommendations that support key customer, business and marketing goals and objectives
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20% Direct Omni-Channel Plans - Help direct media agency and/or supervise direct reports on creation and execution of department-level omni-channel plans
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10% Reporting & Learning - Support the analysis of reporting on channel performance and audience behaviors and incorporate learnings into current and future planning
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25% Stakeholder Relationship Management - Develop and maintain strong relationships with key omni-channel stakeholders and business/initiative leaders across the enterprise
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20% Test & Learn - Test and learn new and emerging omni-channel trends/opportunities that will help support frictionless customer experiences, drive our business and create competitive advantage
Direct Manager/Direct Reports:
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This position typically reports to Sr Manager, Media
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This position has 2-5 direct reports
Travel Requirements:
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Typically requires overnight travel less than 10% of the time.
Physical Requirements:
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Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
Working Conditions:
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Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Minimum Qualifications:
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Must be eighteen years of age or older.
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Must be legally permitted to work in the United States.
Preferred Qualifications:
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Omni-channel agency planning/buying experience
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Hands-on Paid Search experience managing large budgets and multiple stakeholders
- Demonstrated proficiency in Google Ads and Bing Ads paid management platforms
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Masterly of 3rd party tracking and serving technology related to SEM (Search Ads 360 DoubleClick, Skai/Kenshoo, Marin, Adobe, Acquisio, etc)
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Active Google Ads, Bing/Microsoft Ads, SA360, Skai/Kenshoo or Marin Certifications preferred
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Possess a basic understanding of all digital media disciplines
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Previous management experience is desired
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Strong project management and multi-tasking skills are a must
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Strong analytical and problem-solving skills
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Detail oriented with strong attention to project management and follow-through
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Excellent presentation and analytical skills
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Exemplary written and oral communication skills
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Expert-level Excel and strong PowerPoint (PPT) skills
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Previous media agency experience preferred
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Must be a team player willing to provide support where needed with projects and planning
Minimum Education:
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The knowledge, skills and abilities typically acquired through the completion of a master's degree program or equivalent degree in a field of study related to the job.
Minimum Years of Work Experience:
Competencies:
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Decision Quality
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Collaborates
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Drives Engagement
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Ensures Accountability
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Plans and Aligns
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Communicates Effectively
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Customer Focus
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Develops Talent
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Drives Results
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Manages Conflict